I've been playing with websites since the turn of the century and I still enjoy it. I get a kick out of producing sharp websites that rank well in search engines and create enduring high quality (and converting) traffic. Unfortunately time is often of the essence and SEM campaigns need to be deployed to kickstart or prop up digital marketing efforts. In recent times I've worked on multiple accounts with straight search budgets varying from $500 to $50,000 a month. I've also launched a Universal App Campaign that made those budgets look tiny.