Senior Digital Marketer
Architecting Growth
Through Automation.
I create bespoke optimisations, intricate bid management strategies, and leverage cutting-edge AI (LLMs & RAGs) to perform advanced tasks for superior digital marketing outcomes.
Also a wannabe BBoy & DJ.
Experience
Performance Manager
Due North Marketing Services
Autonomously manage 15-25 Google Ads accounts with spend levels up to $50k/mo. Execute complex bid management, auditing, SEO, and contractor management. Consistently deliver stable or superior ROAS for diverse B2B & B2C clients.
Founder
Plenty of Gifts
Developed and managed custom Magento and WordPress ecommerce platforms. Leveraged strengths in SEO and digital marketing automation to drive organic traffic and explore cutting-edge SEM trends.
Digital Manager
BUSY At Work
Executed a mass-scale SEO overhaul and WordPress migration for a 1,500+ page site. Increased organic New User Visits by up to 4,300% on optimized landing pages, consistently outranking federal/state government sites.
Digital Marketing Manager
1800Approved
Critically analyzed advertising spend across multiple accounts. Provided direction for Hubspot developers and managed a very large online advertising budget across AdWords, Facebook, and Email.
Marketing Manager
Shred-X Document Destruction
Doubled Australian website visitors within 6 months via aggressive on-page local SEO. Ran extensive SEM campaigns (Google, Yahoo, Bing) to aggressively grow regional operations and build brand awareness.
Skills & Tech
SEO & SEM
- Google Analytics (GA4)
- Looker Studio
- Google Tag Manager
- Google Ads
- Bing Ads
- SEMRush
- AdPulse
- PPC Samurai
AI & Automation
- Ollama
- Open WebUI
- Langflow
- Langfuse
- Llama3
- CodeLlama
- Open Hermes
- Phi3
Development & CMS
- WordPress
- WooCommerce
- Magento
- Python
- JavaScript
- HTML/CSS
- SQL
- Github
- Docker
Platforms & CRO
- Hubspot
- MailChimp
- Google Optimize
- Optimizely
- Adobe Creative Suite
About Me
Beyond the Screen
When I'm not optimizing ad campaigns, analyzing SERP data, or experimenting with the latest local LLMs, you'll find me enjoying time with my family.
I'm also passionate about music and dance—specifically as a DJ and a wannabe breakdancer (BBoy). These creative outlets fuel my problem-solving approach in the digital world, bringing rhythm and flow to my code and strategies.